Sony Exhibit CES 2025 offers a glimpse into the company’s forward-looking “Creative Entertainment Vision,” showcasing innovations designed to empower creators, enhance intellectual property (IP) value, and revolutionize digital content creation. The booth, structured around the themes “Creativity Unleashed,” “Boundaries Transcended,” and “Narratives Everywhere,” highlights cutting-edge technologies, immersive experiences, and collaborative opportunities for the future of entertainment.
PXO AKIRA: Revolutionizing Vehicle Filming with Virtual Production
Sony introduces PXO AKIRA, a groundbreaking system for filming vehicles using virtual production technology. By integrating advanced robotic camera cranes, motion platforms, LED volume technology, and a digital twin tool, PXO AKIRA enhances safety, reduces costs, and increases creative freedom. Visitors can also explore a complementary 3D reconstruction tool that converts real-world environments into immersive, 3D digital backdrops, redefining content creation in automotive media.
XYN™: Empowering Spatial Content Creation
The exhibit features XYN™, Sony’s latest integrated spatial content creation solution combining proprietary imaging, sensing, and display technologies. XYN™ employs advanced algorithms to seamlessly capture and reproduce real-world objects, human motion, and backgrounds into 3D computer graphics (CG). This innovation enhances workflow flexibility, paving the way for efficient and realistic 3D content production. Attendees can preview ongoing developments and experience the software’s creative potential.
LEGO® Horizon Adventures™: Bridging Games and Music
At CES 2025, Sony highlights LEGO® Horizon Adventures™, a creative project inspired by the Horizon franchise. Developed in collaboration with Guerrilla, The LEGO Group, Pixomondo, and Sony, this story is brought to life through LEGO elements and a theme song by mxmtoon. Utilizing Unreal Engine, the project transforms game assets into animated content. Attendees can preview the teaser music video, play the game, and watch behind-the-scenes content, exploring the intersection of gaming, music, and animation.
Demon Slayer: Kimetsu no Yaiba Infinity Castle Experience
Fans of Demon Slayer: Kimetsu no Yaiba can immerse themselves in an experience inspired by the highly anticipated Infinity Castle trilogy, releasing in 2025. Visitors can explore the booth designed by Aniplex Inc. and ufotable, featuring a photo booth replicating the movie’s iconic poster and interactive exhibits. This showcase celebrates one of the world’s most popular anime series, based on Koyoharu Gotoge’s manga with over 150 million copies sold.
Immersive Location-Based Entertainment: The Last of Us
Sony presents an innovative location-based entertainment concept based on the acclaimed game The Last of Us. This immersive experience leverages high-definition visuals, 3D audio, and haptic technologies, creating a multi-sensory exploration of the game’s suspenseful and emotional narrative. Visitors can experience this proof-of-concept, offering a glimpse into the future of interactive storytelling and content IP expansion.
Sony Booth Overview
- Event Dates: January 7–10, 2025
- Venue: Las Vegas Convention Center, Booth #20800
Sony’s CES 2025 booth provides a comprehensive showcase of the company’s commitment to innovation in entertainment and technology, emphasizing creativity, collaboration, and the seamless integration of digital tools.
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