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Take a Look at the all-electric future of Mercedes-AMG

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Vision AMG show car offers a glimpse of the all-electric future of Mercedes-AMG.

“AMG is reinventing itself. As was once the case with our founding fathers, there has been an amazing feeling of new beginnings here in Affalterbach for quite some time now. The course has been well and truly set for an electrified future, and we’ve set the bar high. That’s because our customers expect something very special from all-electric cars. We have already well and truly proven our expertise in this regard with the SLS AMG Electric Drive, our own E PERFORMANCE hybrid technology and the first Mercedes-EQ derivatives. With this study, we are now offering a first glimpse of how we are transferring the AMG DNA into the all-electric future, starting in 2025. Gorden and his team are pointing the way from a visual perspective with this extraordinary design,” says Philipp Schiemer, CEO of Mercedes-AMG GmbH.

Beneath the breathtaking exterior design of the four-door coupe is the equally extraordinary dedicated AMG.EA platform, which is currently under development in Affalterbach for all-electric performance models.

The technology of the Vision AMG tributes the spectacular design in many ways. All of its drivetrain components are developed entirely from scratch: not only the AMG.EA platform itself, but also the dedicated high-performance high-voltage battery and the revolutionary drive technology. The powerful heart of the Vision AMG is its innovative Axial Flux Motor developed by Mercedes-Benz’s wholly-owned subsidiary YASA. With its compact and lightweight design it delivers substantially more power than conventional electric motors.

The AMG-specific grille with vertical bars is retained as a distinctive brand feature – despite the fact that an all-electric drivetrain does not require a classic radiator at the front. The high-tech development of the grille is therefore closed off, painted in body color and fully integrated into the front end. As the visual focal point, the grille emphasizes the futuristic look of the Vision AMG with its illuminated bars and three-dimensional exterior contour. The three-pointed star is positioned prominently on the hood – as on the Mercedes-AMG Project ONE.

Vision AMG // Design Essentials IV – The Art of Creating Desire, 2022, Nice: Vision AMG
Vision AMG // Design Essentials IV – The Art of Creating Desire, 2022, Nice: Vision AMG

The headlamp light signature points directly into the future. Three LED elements form a stylized, three-dimensional Mercedes star, ensuring the Mercedes and AMG branding is immediately apparent and unmistakable by night and day. The two headlamps are visually connected via the horizontal band of light above the grille. This light band can display a variety of animations – ranging from a welcome signature to constant light.

Vision AMG
Vision AMG

The round lights at the rear have a light design that is new yet familiar. On each side, three LED rings are positioned in cylindrical tubes. Here, too, small stars offer a nod to the Mercedes brand. By way of contrast, the expressive rear diffuser is painted deep black.

The direct connection to the successful Mercedes-AMG Petronas F1 team is evident in further visual details. These include the silver paintwork with a large-format star pattern across the shoulders and rear fenders, functional elements in exposed carbon fiber, the aerodynamic design of the 22-inch wheels with aero claddings, and the AMG logo and elements on the sills and diffuser in the Petronas colors.

The sporty high-tech seamless design and the breath-taking proportions give the Vision AMG a futuristic character. The four-door configuration also makes clear that the show car offers a taste of a functional all-electric sports car of the future. Despite the battery pack in the floor of the car between the axles, the study sits considerably lower than the EQS and, thanks to its intelligently designed interior floor, offers plenty of space for four.


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Julie Nguyen
Julie Nguyen
Julie, the visionary founder of SNAP TASTE, is passionately dedicated to uncovering the latest trends across hotels, restaurants, lifestyle, and entertainment. Her expertise shines in delivering fresh insights that resonate with readers seeking innovation and sophistication. Julie’s discerning eye and industry knowledge have been recognized through her role as a judge for the 2024 and 2025 CES Innovation Awards, where she evaluated groundbreaking advancements in technology. This prestigious role underscores her commitment to exploring and sharing cutting-edge developments that shape our world. Her passion for storytelling extends beyond technology. Julie has provided in-depth coverage of landmark global events such as the 2022 FIFA World Cup in Qatar, the Dubai 2020 Expo, CES, the D23 Expo, and the 2023 Milano Monza Motor Show. These experiences highlight her ability to capture the essence of world-class events, offering readers a front-row seat to pivotal moments. In addition, Julie has made a mark in film criticism, crafting memorable and compelling reviews for Nat Geo’s documentaries. Her ability to analyze and convey the heart of cinematic storytelling adds a new dimension to her versatile portfolio. Julie's dedication to delivering meaningful narratives ensures her audience stays informed, entertained, and inspired.
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