Tory moved to SoHo right after college and, in 2004, opened her first boutique a few blocks away from Mercer Street. Now in 2021, the designer has opened a new store on 151 Mercer Street, in New York City’s iconic SoHo neighborhood.
The new store will offer new 151 Mercer handbags and a series of limited-edition Lee Radziwill Double Bags. Exclusive to this location, a limited-edition series of Lee Radziwill Double bags can be personalized with a monogram and date. Each bag will be numbered as there are only 25 of each style; there are three color combinations and two sizes. In addition to the exclusive merchandise, you will find Tory Burch collection, including Home.
Created in partnership with Curiosity architect Gwenaël Nicolas, the boutique balances Tory Burch’s distinctive aesthetic with a modern point of view. A conversation between old and new, minimal and maximal, architectural and decorative.
The ground floor is defined by four main areas and features. A specially designed parquet pattern floor, made with wood and ceramic, leads into the space. Baskets suspended from the ceiling form a canopy of natural texture above handbags and accessories. Beyond, a wicker honeycomb structure, inspired by Tory’s own bee apiary in Antigua, is designed specifically for handbags, small leather goods, jewelry and personal objects she has collected. Landscape artist Miranda Brooks created an outdoor garden space behind the store.
The second floor features footwear and the Home collection. The shoe salon is built in a circular room; the ceramic chandelier hangs above a divan de milieu that has been redone in vintage patchwork quilts found in antique markets. Beyond, pieces from the Home collection are shown in a cabinet inspired by a vintage armoire in Tory’s home.
The third floor is dedicated to ready-to-wear and is reminiscent of a living room with a geometric layout, pink rag rug, floral chintz sofa and bold ceiling pattern.
151 Mercer Street
New York, New York 10012
Hours:
Monday – Saturday: 11AM – 7PM
Sunday: 12PM – 6PM
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