Squid Game Season 2: Exciting Collaborations and Immersive Experiences

As anticipation builds for the premiere of Squid Game Season 2 on December 26, Netflix has announced a series of thrilling product collaborations and interactive experiences, bringing the iconic Squid Game world to life beyond the screen. These partnerships offer fans a chance to immerse themselves in the series through lifestyle products, global events, and more.

New Product Collaborations

Today, Netflix unveiled exclusive Squid Game collections from leading brands:

• Puma: Featuring apparel inspired by the show’s iconic uniforms.
• About You: Launching laid-back streetwear reflecting Squid Game’s aesthetic.
• Olive Young: Introducing exclusive South Korean skincare and cosmetics.
• CJ CheilJedang bibigo: Delivering authentic South Korean flavors to fans worldwide.

These collaborations allow fans to engage with the Squid Game universe in creative ways—whether zipping up a Puma tracksuit, savoring bibigo snacks, or exploring exclusive skincare lines.

Expanding the Squid Game Universe

Building on the success of Squid Game Season 1, Netflix has embraced a multi-dimensional approach to Season 2, combining new product lines, in-person experiences, and global activations. Recent product launches from brands like Crocs, Shinsegae, GS25, Vandy the Pink, and limited-edition collectibles from Kakao Friends, Lucie Kaas, and POPMART are now available. Partnerships with major brands such as Johnnie Walker, Domino’s, Call of Duty, Dos Equis XX, and Carl’s Jr. will continue rolling out this month.

Squid Game: The Experience

Fans can also participate in Squid Game: The Experience, interactive events inspired by the series. Currently open in New York City and Madrid, the experience will soon expand to Seoul and Sydney, allowing fans to compete in games such as “Red Light, Green Light” and explore immersive sets.

Global Activations and Events

Fans worldwide recently immersed themselves in the Squid Game universe through a series of unique events:

• Paris, France: On December 1, the largest “Red Light, Green Light” game ever played took place in front of Les Champs-Elysées, attracting a crowd of enthusiastic participants.
• Seoul, Korea: The global premiere of Squid Game Season 2 occurred on December 9, featuring cast members, creators, and fans celebrating the next chapter of the iconic series.
• Los Angeles, USA: On December 12, fans competed in a 4.56K race, with winners earning seats at the U.S. premiere alongside Director Hwang Dong-hyuk, Lee Jung-jae, Lee Byung-hun, and other stars of the series.

These events seamlessly blended Squid Game merchandise and brand partnerships, offering attendees immersive ways to step into the show’s universe while celebrating its global cultural impact.

A Phenomenon Reignited

Season 1 of Squid Game took 12 years to bring to life but became Netflix’s most popular series within 12 days, amassing over 330 million views. Now, with the highly anticipated launch of Season 2, fans are invited to return to this exhilarating world and engage in new ways that capture the spirit of the game.

PUMA (Available Globally)

PUMA, a leading global sportswear brand, has reimagined Squid Game’s iconic uniforms by recreating the T7 tracksuit worn by contestants in Season 2. Drawing inspiration from key scenes, characters, and moments of the series, this collaboration also features limited-edition versions of the Suede and Easy Rider sneakers. Packed with hidden Easter eggs, these designs celebrate Netflix’s most-watched series, allowing fans to wear a piece of Squid Game’s captivating world.

OLIVE YOUNG (South Korea, Available Globally)

OLIVE YOUNG, South Korea’s top health and beauty retailer, introduces an exclusive skincare and cosmetics collection inspired by Squid Game Season 2. This thrilling 12-product lineup includes highlights like the BRINGGREEN Zinc Teca Blemish Serum in limited-edition packaging and the WAKEMAKE Young-Hee Soft Blurring Eye Palette featuring the iconic Young-Hee character. The collection will be available globally through OLIVE YOUNG stores, Amazon, and online and offline retail channels in nine countries.

CJ CheilJedang bibigo (South Korea, Available in the US, Asia, Oceania & Europe)

CJ CheilJedang bibigo, South Korea’s premier food brand, introduces a limited-edition Squid Game collaboration featuring an array of iconic Korean foods. The lineup includes favorites like Mandu, Steamed Dumplings, Bung O’ Pang (fish-shaped waffles), Rice Balls, Gimbap, Tteokbokki, Fried Squid, and Seasoned Seaweed, all adorned with series-inspired iconography.

This limited-edition collection is available at grocery and retail stores in South Korea, the United States, the United Kingdom, France, the Netherlands, Australia, Japan, Vietnam, Thailand, Singapore, the Philippines, Sweden, and Taiwan. Prices range from $4.99 USD to $7.49 USD, offering fans a delicious way to immerse themselves in the Squid Game universe.

ABOUT YOU (Europe, Available Globally)

ABOUT YOU, one of Europe’s largest online fashion marketplaces, is launching a collection of laid-back Y2K streetwear infused with dark grunge and tech-inspired aesthetics, all influenced by Squid Game Season 2. Designed for fans seeking to add a bold, edgy flair to their wardrobe, the collection will be available exclusively on Aboutyou.com starting December 13, with prices ranging from €25.90 to €89.90.

New Ways to Showcase Your Squid Game Style

In addition to the exciting collaborations with PUMA and ABOUT YOU, fans can elevate their holiday attire and everyday look with these bold Squid Game-inspired apparel offerings.

CROCS (US, Available Globally)

Step into the game with the Squid Game Classic Clog from Crocs, the leading footwear brand. This standout design features an all-over green tracksuit print with series-inspired iconography. The rivets display the Squid Game logo, while the ankle strap sports the iconic player ID “456.”

Taking the design further, the clogs come with six exclusive Jibbitz™ charms, including Young-hee, a dalgona cookie, a Pink Soldier mask, and more. These killer clogs are available on Crocs.com and at select Crocs stores worldwide starting December 9, priced at $69.99 USD.

SHINSEGAE (South Korea)

South Korean department store Shinsegae is launching a collection of over 100 Squid Game-inspired items, available at five key locations. The highly anticipated limited-edition merchandise includes Malbon Golf sports apparel and accessories, Row Row backpacks, Birthday Suit apparel, and exciting products from popular brands like Bicycle Card Korea, Brownbreath, and Sunday Morning Plate.

The collection will debut on December 20, with fun-filled pop-up stores at the Gangnam, Main (Myeongdong), and Centum City (Busan) branches. Prices for the exclusive items will range from $2 to $615 USD.

Additional Apparel Collaborations

In addition, fans can find Squid Game-themed apparel this December at Liverpool, Mexico’s largest department store, with the collection available at 124 locations across Latin America, starting at $13.95 USD. Meanwhile, Spanish clothing and accessories retailer PULL & BEAR will release a five-piece apparel collection online, available globally, with prices starting at €17.99.

Taste the Thrill: Squid Game Treats and Drinks

Food & Beverage Collaborations

JOHNNIE WALKER (US, Europe & Asia)

Get ready to join the game – Johnnie Walker, the world’s best-selling Scotch whisky brand, has officially entered the Squid Game universe. The brand has released a limited-edition Black Label bottle design, featuring numbers from 001 to 456, paying tribute to the players in the series. Fans can grab a bottle and celebrate the premiere with Johnnie Walker’s exclusive Squid Game 456 Whisky Highball Cocktail recipe.

This limited-edition bottle is available for fans 21 and over, exclusively on johnniewalker.com, priced at $29.99 USD, for a limited time only.

JACK LINK’S (US)

Jack Link’s, the global leader in meat snacks, is introducing a new limited-edition jerky flavor, “Red Light Green Light”, inspired by sweet and spicy Korean flavors. In addition, Jack Link’s has released special limited-edition packaging for their Teriyaki and Original flavors. These exclusive products are now available on jacklinks.com, starting at $5.99 USD.

GS25 (South Korea)

South Korea’s leading convenience store GS25, with over 18,000 locations, and the prominent GS Supermarket, with more than 500 stores, are launching over 40 Squid Game-inspired products. The collection includes frozen foods, beverages, and K-snacks like Young-Hee’s Favorite Squid and Piggy Bank Chocolate, as well as a variety of games directly inspired by Squid Game Season 2.

Additionally, fans can find a range of themed merchandise, including stickers, stationery, key rings, hot packs, soju glasses, Squid Game transit cards, and more. These products are now available at GS25 and GS Supermarket locations across Korea, with prices ranging from $1 to $58 USD.

JINRO (South Korea, Japan, Australia & Mexico)

JINRO (known as Chamisul in Korea), South Korea’s leading soju brand, is unveiling its first-ever collaboration product: the Chamisul Fresh Squid Game Edition. Available in limited quantities, the special packaging features three distinct label designs inspired by Squid Game, showcasing iconic characters such as Young-hee, the Pink Guard, and the Front Man. This exclusive edition is a must-have for fans of the series.

The Chamisul Fresh Squid Game Edition will be available starting December 9 at restaurants and retail outlets across Korea, Australia, Mexico, and Japan.

CARL’S JR. (Latin America)

American fast food chain Carl’s Jr. is launching the Young Hee Chicken Burger and Young Hee Chicken Sandwich Combo to celebrate Squid Game Season 2 across Latin America, beginning December 15. The special meals come with collectible cups featuring Squid Game themes.

DOS EQUIS XX LAGER (Latin America)

Heineken’s Dos Equis XX Lager is releasing two limited-edition Squid Game-themed cans, available at retailers across Latin America.

Additional Food & Beverage Collaborations

Fans worldwide can enjoy Squid Game-inspired treats through a variety of exciting food and beverage collaborations:

• YUMMER (Italy & Poland) offers Squid Game-themed cereals and sweets.
• PIZZATAINMENT (Germany & Austria) features the “006 Cheese” pizza.
• CEREALITALIA (Italy) has a holiday advent calendar filled with chocolates.
• SUSHI ITTO (Latin America) offers Squid Game-inspired sushi.
• BEST CEREAL (UK) introduces a honeycomb crisp flavor inspired by the infamous Dalgona Cookie.
• Smith’s (Australia) presents Front Man’s Fried Chicken potato chips, while Bluebird offers a similar product in New Zealand.
• BIALETTI (Global) sells Squid Game-themed coffee mugs.
• DOMINO’S (US) features the “Emergency Pizza”, a special Squid Game-themed pizza.

Collect to Survive: Must-Have Squid Game Collectibles for Every Player

Limited Edition and Exclusive Collectibles

DISPLATE (Europe, Available Globally)

Displate, the leading marketplace for unique metal posters, has unveiled a new collection of Squid Game metal art designs. Created in collaboration with Korean artist Quenzy, these designs bring the Squid Game arena to life, allowing fans to bring the dark and thrilling world of the series into their homes.

Featuring bold, colorful aesthetics, the three design collections capture the tension and playfulness of the Squid Game universe. Available in Textra finish, these stunning designs are now available globally on displate.com, with prices starting at $44 USD.

KAKAO FRIENDS (South Korea, Available Globally)

Kakao Friends, South Korea’s beloved characters inspired by KakaoTalk emoticons, is launching a Squid Game-inspired collection featuring Choonsik versions of the Pink Guard, Young-Hee, and Player 456. The collection includes plushies, cushions, tote bags, pouches, bag accessories, key rings, t-shirts, socks, and blankets.

A special highlight of the collection is the Choonsik plush toy, which comes with detachable hair, a training suit, and a Young-Hee outfit. The collection will be available starting December 27 on store.kakao.com, with prices ranging from $12 to $21 USD.

LUCIE KAAS (Europe, Available Globally)

Lucie Kaas, renowned for its crafted wooden figures, has launched a Squid Game 3-piece figurine collection. The Lucie Kaas x Squid Game dolls are now available globally at Luciekaas.com, with prices starting at $69 USD.

MATTEL (Available Globally)

Fans of the Squid Game television series can now get their hands on the special edition Little People Collector™ Squid Game figure set and the Monster High™ Skullector™ Squid Game Young-Hee Doll (both for ages 17+). These exclusive items are available globally at MattelCreations.com, with prices starting at $25.

POP MART (Available Globally)

POP MART, a leader in art toys and collectibles, is set to release exclusive designs that incorporate iconic and popular elements from the world of Squid Game. These limited-edition items will be available globally starting December 20 through Popmart.com and select stores in specific regions.

Additional Collectibles

Fans looking to expand their Squid Game collections can find themed items such as Squid Game-inspired phone cases from CASETIFY in Asia, and branded lighters from BIC and LAVITAN multi-vitamins in Latin America.

Player Essentials: Exclusives Straight from the Netflix Shop

Something for Every Squid Game Fan

VANDYTHEPINK (US)

VandyThePink, founded by Virginia-based, South Korean-born designer Junghoon Son, is a creative expression of the designer’s personal experiences, often with his work speaking for itself. In his latest collaboration with Netflix for Squid Game, he brings a fresh twist to the apparel designs, set to release alongside the highly anticipated second season of the iconic Korean series.

The collection will be available starting December 10 at Netflix.shop, with prices beginning at $36.95.

Squid Game Ugly Holiday Sweater (US)

Prepare for a festive season unlike any other with the Squid Game 2024 Holiday Knit Sweater, featuring a knitted image of Young-Hee. It is now available at Netflix.shop for $64.95 USD.