SILMO Debut: Bugatti Eyewear Collection Two 

In its embodiment of the true essence of Bugatti, Collection Two encapsulates the brand’s core values, characterized by sleek lines, bold contours, and meticulous detailing that exemplify Bugatti’s unwavering commitment to excellence and precision engineering. This collection is an evolution from the highly acclaimed and pioneering Bugatti Collection One, which first made its debut in Milan in February 2023.

Collection Two introduces 16 thoughtfully curated styles, each drawing inspiration from the distinctive elements of Bugatti’s high-performance hyper sports cars, including the iconic red macaron emblem, precision laser-cut radiator grill patterns, the renowned ‘EB’ logo, and Ettore Bugatti’s distinct signature.

Luxury materials take center stage in the new Bugatti eyewear pieces, incorporating 925 sterling silver, carbon fiber, macassar ebony adorned with mother of pearl inlays, grade 5 titanium, 18K gold, and accents of black palladium. In perfect alignment with Bugatti’s relentless pursuit of perfection, each eyewear piece undergoes meticulous design and craftsmanship to deliver a unique style with a luxurious aesthetic.

SILMO, globally recognized as the premier gathering of optical professionals, fashion enthusiasts, and industry leaders, provides an ideal platform for unveiling Bugatti Eyewear Collection Two. SILMO not only showcases the latest industry innovations but also serves as a window into future trends and concepts.

The Bugatti Eyewear booth at SILMO, located at Booth 7-E022 from September 29 to October 2, mirrors the style and form of the new eyewear collection. Here, visitors can admire a Bugatti Chiron1, side by side with the all-new Eyewear Collection Two.

Until now, Bugatti’s exclusive range of eyewear pieces was only accessible through a select global dealer network. However, owing to the growing demand for these exceptional and trendsetting eyewear pieces, the Eyewear Collection is now available for purchase directly from the Bugatti Eyewear e-shop at www.bugattieyewear.com.