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SHISEIDO will be launching the ULTIMUNE™ Power Infusing Concentrate III in July

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SHISEIDO will be launching the ULTIMUNE™ Power Infusing Concentrate III, on July 1, 2021 (single item with 3 varieties).  With a new enhanced formula and packaging, the serum is a renewal of the iconic serum ULTIMUNE Power Infusing Concentrate N.

In 2014, the SHISEIDO launched ULTIMUNE as the brand’s symbolic item and renewed it in 2018.  ULTIMUNE’s renewal is powered by The Lifeblood™.  This new development works with ULTIMUNE’s unique new ImuGenerationRED Technology™ helps strengthen skin’s inner defenses now, and into the future. The new formulation retains the rich-yet-dewy texture that absorbs quickly into skin, and the original green floral fragrance.  The product contains no parabens (preservatives).  When using with other serums, it is best to first apply this serum.  Push the pump twice to dispense formula onto palm of hand and smooth evenly over face.

The brand now offers the “ULTIMUNE FOUNTAIN” refill service for its ULTIMUNE serum at the brand’s flagship store, SHISEIDO GLOBAL FLAGSHIP STORE.  The same service will be available for the renewed SHISEIDO ULTIMUNE Power Infusing Concentrate III. This service allows customers to bring in their used bottles, clean them in a hygienically controlled environment, and refill them under thorough hygiene management.


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Julie Nguyen
Julie Nguyen
Julie, the visionary founder of SNAP TASTE, is passionately dedicated to uncovering the latest trends across hotels, restaurants, lifestyle, and entertainment. Julie is also an accomplished Marketing Director specializing in brand strategy and a valued member of the Harvard Business Review Advisory Council. Julie’s discerning eye and industry knowledge have been recognized through her role as a judge for the 2024 and 2025 CES Innovation Awards, where she evaluated groundbreaking advancements in technology. This prestigious role underscores her commitment to exploring and sharing cutting-edge developments that shape our world. Her passion for storytelling extends beyond technology. Julie has provided in-depth coverage of landmark global events such as the 2022 FIFA World Cup in Qatar, the Dubai 2020 Expo, CES, the D23 Expo, and the 2023 Milano Monza Motor Show. These experiences highlight her ability to capture the essence of world-class events, offering readers a front-row seat to pivotal moments. In addition, Julie has made a mark in film criticism, crafting memorable and compelling reviews for Nat Geo’s documentaries. Her ability to analyze and convey the heart of cinematic storytelling adds a new dimension to her versatile portfolio. Julie's dedication to delivering meaningful narratives ensures her audience stays informed, entertained, and inspired.
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