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Self-Portrait features Kate Moss for the Autumn-Winter 2021 Pre-Collection Campaign

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Kate Moss stars in the latest Autumn-Winter 2021 Pre-Collection campaign from London based fashion brand Self-Portrait.  The Autumn-Winter 2021 Pre-Collection features refined pieces for day and night, centring around soft fabrics and effortless silhouettes.

Kate Moss in Self-Portrait Autumn Winter 2021 Pre-Collection Campaign (Photo ©Self-Portrait)
Kate Moss in Self-Portrait Autumn Winter 2021 Pre-Collection Campaign (Photo: ©Self-Portrait)

“What I love about Self-Portrait is their unique style and versatility which appeals to many different women. Han designs for the modern woman and I love his approach to the creative process. When they approached me to work together on this campaign I was excited – I really love the images we created together,” said Kate Moss.

Connected by their joyful spirit and British irreverence, Self-Portrait and Kate Moss unite for the first time, bringing the uplifting attitude of the brand and its collections to life.  The campaign was shot by British photographer Nigel Shafran.  Shot in Gloucestershire, Nigel captured Kate Moss at her most natural, reflecting honest moments throughout their day together. 

Kate Moss wore the black Azaelea mini dress, cream embellished cord lace midi dress and double breasted tailored blazer for the campaign.  Key styles of Self-Portrait Autumn-Winter 2021 Pre-Collection include embroidered shorts, A-line mini skirts, sheer blouses, knit jumpers, and cardigan dresses.

“If you ask me who optimises the Self-Portrait spirit and woman, it is, and always has been, Kate Moss. Her enormous appetite for life and her infectious sense of fun are what characterise the women I think about when I’m designing my collections – there is this sense of freedom, of effortlessness, of embracing life. It’s this attitude that inspires my work now more than ever, as the world readies itself to emerge from confinement, with a revived purpose. Working with Kate was a complete joy – I haven’t laughed as much all year as I did on set! She is a complete professional, and makes the designs feel so easy and so instinctive. It was an honour to partner with her, and a dream come true,” commented Han Chong.

About the campaign 

  • Creative Director: Han Chong 
  • Photographer: Nigel Shafran 
  • Stylist: Marie Chaix 
  • Makeup: Isamaya Ffrench 
  • Hair: Gary Gil 
  • Art Director: Ben Reardon 

Self-Portrait’s Autumn Winter 2021 Pre-Collection is now available online and in stores including Self-Portrait’s flagship store in London which re-opened its doors at the beginning of this week. 


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Julie Nguyen
Julie Nguyen
Julie, the visionary founder of SNAP TASTE, is passionately dedicated to uncovering the latest trends across hotels, restaurants, lifestyle, and entertainment. Julie is also an accomplished Marketing Director specializing in brand strategy and a valued member of the Harvard Business Review Advisory Council. Julie’s discerning eye and industry knowledge have been recognized through her role as a judge for the 2024 and 2025 CES Innovation Awards, where she evaluated groundbreaking advancements in technology. This prestigious role underscores her commitment to exploring and sharing cutting-edge developments that shape our world. Her passion for storytelling extends beyond technology. Julie has provided in-depth coverage of landmark global events such as the 2022 FIFA World Cup in Qatar, the Dubai 2020 Expo, CES, the D23 Expo, and the 2023 Milano Monza Motor Show. These experiences highlight her ability to capture the essence of world-class events, offering readers a front-row seat to pivotal moments. In addition, Julie has made a mark in film criticism, crafting memorable and compelling reviews for Nat Geo’s documentaries. Her ability to analyze and convey the heart of cinematic storytelling adds a new dimension to her versatile portfolio. Julie's dedication to delivering meaningful narratives ensures her audience stays informed, entertained, and inspired.
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