In a groundbreaking announcement for K-drama enthusiasts worldwide, Rakuten Viki, the premier platform for Asian content, is set to host the inaugural International K-Drama Day on November 29th. This global celebration aims to acknowledge the fervent fandom and the exponential surge in the mass appeal of Korean dramas, a genre that has undeniably dominated popular culture.
To mark this momentous occasion, fans can anticipate a thrilling array of special giveaways, prizes, and promotions. The highlight of these offerings is the Grand Prize K-Drama Travel Experience of a Lifetime, where one fortunate fan stands a chance to win an all-expense-paid trip to Korea. This immersive experience includes a guided K-drama-themed tour, featuring iconic destinations from popular series such as Guardian: The Lonely and Great God, Boys Over Flowers, Reborn Rich, Twinkling Watermelon, Perfect Marriage Revenge, Hotel del Luna, and more. The grand prize winner will also receive a prize package, including a free one-year Viki Pass subscription, a one-year subscription to Super Duolingo, and exclusive Viki swag. More details can be found here: https://campaigns.viki.com/kdramaday
Additional prizes up for grabs encompass Roku Ultra or Roku Express 4K streaming devices, K-drama inspired snack boxes and ramen from Weee! (while supplies last), Glass Skin refining serums from Peach & Lily, one-year Viki Pass subscriptions, and oversized boba plushies.
For a limited time on November 29th, K-drama aficionados can avail themselves of a 29% discount on any Viki Pass subscription plan, providing access to thousands of Asian television shows, movies, and dramas, including Viki Originals, all in high-definition quality with an ad-free experience.
Exclusive content catering to the ultimate K-drama fan will be unveiled for a limited period. Rakuten Viki will offer select popular K-dramas for free viewing, featuring titles like Twinkling Watermelon, The Deal, Guardian: The Lonely and Great God, and What’s Wrong with Secretary Kim. The content lineup includes celebrity shout-outs, behind-the-scenes footage, cast interviews, and more.
A special quiz in collaboration with Duolingo will challenge fans to test their knowledge of the Korean language, with opportunities to win prizes such as subscriptions for Super Duolingo and Rakuten Viki.
CJ ENM will contribute a special segment of “Ketchup!,” including an interview with the producer of My Lovely Liar and Our Blooming Youth, along with behind-the-scenes glimpses of Korean drama creation, to be shared on their social channels.
Weee!, America’s largest online Asian supermarket, will curate a themed shopping list for fans to purchase delicious snacks featured in popular K-dramas. Additionally, Weee! will share tips and tricks for recreating delectable Korean dishes at home.
WEBTOON, the world’s largest digital comics platform, will host an in-app reading event where fans can enjoy episodes of original digital comics adapted into popular K-dramas. This includes titles like A Good Day to Be a Dog, Perfect Marriage Revenge, True Beauty, The Girl Downstairs (Doona!), Sweet Home, and Vigilante. Participation unlocks a month of Viki Pass Plus ($9.99 value) for watching these beloved series in live action.
Gold House, an organization championing representation among Asian and Pacific Islanders on and off screen, will feature exclusive content about Viki’s celebration.
The Black Label, home to globally renowned artists such as Taeyang of BigBang, Jeon Somi from Produce 101, and Park Bogum from hit K-Dramas like Encounter, will have its artist Vince pay musical homage to K-dramas.
From November 29 to December 2, fans in the Los Angeles area can visit Bopomofo Cafe to savor a limited-edition Viki Blue Boba lychee-flavored tea, accompanied by a one-month free trial of a Viki Pass subscription (while supplies last).
Founded in 2007, Rakuten Viki has been a pioneer in championing Asian culture for over a decade and a half. With substantial partnerships with top studios and networks like Tencent and CJ ENM across Asia, including Korea, China, Taiwan, Thailand, and Japan, Rakuten Viki boasts an impressive repertoire. Among their biggest series are Viki exclusives like A Good Day to be a Dog, currently #1 on the platform across all territories, the critically acclaimed Reborn Rich featuring top Korean star Song Joong Ki, the Webtoon-inspired True Beauty, with 43 billion TikTok impressions, and beloved hits like What’s Wrong with Secretary Kim, starring Park Seo Joon, the leading man of The Marvels.
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