At CES 2024, Qualcomm Technologies, Inc. highlighted its leading role in the automotive industry as the preferred partner. The Snapdragon® Digital Chassis™ portfolio showcased its wide range, maturity, and groundbreaking innovations. Qualcomm Technologies has become a key player, meeting the growing demand for efficient, open, and scalable solutions in the automotive sector. Their commitment to advancing automotive technology positions them as a driving force in shaping the software-defined future of vehicles.
Nakul Duggal, senior vice president and general manager, automotive & cloud computing, Qualcomm Technologies, Inc., emphasized the company’s trustworthiness and two-decade-long partnership with the automotive industry. The Snapdragon Digital Chassis has been delivering innovation, redefining automobiles and contributing to the evolution of software-defined vehicles. Qualcomm Technologies’ dedication to global automakers, Tier-1 suppliers, and ecosystem partners is propelling the automotive industry into a new era.
With the broadest portfolio of automotive technologies covering major vehicle domains, Qualcomm Technologies continues to set the bar for innovation. They are expanding their portfolio to include support for the two-wheeler and micro-mobility segment. In their 20th year of supplying technology to the automotive industry, Qualcomm Technologies has experienced double-digit revenue growth, driven by the increased adoption of Snapdragon Digital Chassis solutions.
The company’s offerings support personalized and immersive experiences through the Snapdragon® Auto Connectivity Platform. Connectivity plays a crucial role in the automotive industry’s digital transformation, driving innovation. Qualcomm Technologies provides a comprehensive roadmap for the Snapdragon Auto Connectivity Platform, leveraging their decades of connectivity leadership. This equips automakers to meet safety and intelligence requirements with LTE, 5G, connected services, vehicle-to-everything (V2X), Wi-Fi, Bluetooth, satellite communications, and precise positioning.
The Modern Automotive Cockpit with the Snapdragon® Cockpit Platform
In enabling premium in-vehicle experiences that meet consumer expectations, the digital cockpit remains crucial. The Snapdragon Cockpit Platform, a leader in advanced cockpit systems, offers advanced features for creating immersive and intuitive in-vehicle experiences. Leveraging enhanced graphics, multimedia, and artificial intelligence (AI) capabilities, it can be scaled across vehicle tiers and personalized for each occupant. Major automakers have chosen the Snapdragon Cockpit Platform to power their digital cabins, solidifying Qualcomm Technologies’ position in the industry. The company will showcase the latest digital cockpit advancements, including the new Snapdragon Cockpit Experience Toolkit, at its booth as part of the Snapdragon Digital Chassis concept vehicle.
The Road Ahead With AI
The era of AI has arrived, and edge-based generative AI is set to transform the cabin, aiming to deliver powerful, efficient, private, safer, and more personalized experiences for drivers and passengers. Qualcomm Technologies is committed to bringing cutting-edge technological innovation to the automotive industry, leveraging its industry-leading AI hardware and software solutions. The Snapdragon Digital Chassis Platform incorporates AI to drive automotive AI forward, with the company showcasing traditional and Gen AI for automotive at its booth throughout the week.
The Advancement of Autonomous Vehicle Technology with the Snapdragon Ride™ Platform
The Snapdragon Ride Platform features one of the automotive industry’s most advanced, scalable, and customizable automated driving system-on-chip (SoC) families. Designed to assist global automakers and Tier-1 suppliers in building efficient automated driving (AD) solutions, the platform includes a comprehensive and scalable AD stack and perception solution. Targeting Active Safety to L2+/L3 functions, it employs a forward-thinking architecture and data-driven development approaches powered by the Snapdragon Ride Cloud solutions and generative AI simulation capabilities. The platform offers a full solution with tools enabling the development and implementation of proven AD stacks for power-efficient solutions, accelerating time-to-market. These offerings, gaining momentum globally, provide a strong foundation for global automakers to enhance their mobility user experience and stay on the leading edge of AD technology.
High-Performance Centralized Computing with Snapdragon Ride™ Flex SoC
In response to the increasing complexity of modern vehicle architectures, central computers have become crucial for efficiently managing various functions within vehicles. Qualcomm Technologies offers high-performance central compute SoCs, such as the Snapdragon Ride Flex SoC, designed to support mixed-criticality workloads across diverse compute resources. This allows digital cockpit, ADAS, and AD functions to coexist on a single SoC. The Flex SoC enables automakers to develop cost-effective and scalable next-generation vehicle systems across all tiers. Momentum for the Flex SoC has grown through technology collaborations with Bosch, Megatronix, Autolink, ThunderX, and more.
Connected Services with Snapdragon® Car-to-Cloud
As vehicles become increasingly connected, unique opportunities arise for automakers and fleet service providers to offer connected services, creating new, ongoing sources of revenue. Snapdragon Car-to-Cloud allows the addition of new features and services throughout the vehicle’s lifecycle, providing highly personalized experiences across all tiers. This keeps automakers and fleet providers directly connected to consumers beyond the point of sale. Snapdragon Car-to-Cloud Services continue to gain momentum with ecosystem players like Salesforce, JPMorgan, and Daon, aiming to enable automakers and service providers to deliver innovative feature upgrades and connected services to customers on-demand.
Co-Innovation Revolutionizing Vehicle Development Lifecycle
Qualcomm Technologies’ strategic collaborations and technology partnerships with leading automakers and ecosystem partners contribute innovative solutions benefiting the broader automotive industry. As part of Qualcomm Technologies and AWS’s joint commitment to advancing software-defined mobility, the companies demonstrated a highly efficient cloud-native environment for automotive application development and deployment using Snapdragon Digital Chassis solutions with AWS’s cutting-edge cloud infrastructure. Designed to expedite software development evolution, the environment enables automakers to introduce new features faster and provides the ability to offer differentiated user experiences throughout the vehicle’s lifecycle. The demonstration is available at the Qualcomm Technologies booth throughout the week.
The Digital Transformation Beyond Automotive with Snapdragon Digital Chassis Platforms for Two-wheelers and New Vehicle Classes
In contributing to the progress of the micro-mobility and motorized vehicle segment, Qualcomm Technologies provides Snapdragon Digital Chassis SoCs tailored for Two-wheelers and new vehicle class segments. These SoCs are designed to improve safety and user experiences, offering fully integrated solutions that bring connectivity, infotainment, advanced rider assistance systems (ARAS), and personalized, cloud-connected digital services to various vehicles. This includes motorcycles, ICE and electric scooters, 3-wheelers, e-bikes, ATVs, and vehicles for farming and agriculture. Driven by the demand for safe, sustainable, and affordable mobility, the new Snapdragon Digital Chassis SoCs for Two-wheelers and new vehicle classes have experienced continuous growth since their introduction in September.
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