OUL, a new late-night bar concept in Seoul will open on March 23

OUL – the new late-night bar concept at Four Seasons Hotel Seoul – is a cocktail shaker for the city’s drinks scene.  Opening on March 23, 2022 with 70 seats after the rebranding of Boccalino Wine Bar, OUL is described as “mixology of mainstream culture” and sets out to express Seoul’s story through a three-part menu that explores the past, present and future-minded innovations of the city’s long culture of liquor crafting and fermentation.

OUL serves up a dynamic concoction of heritage and innovation, humility and confidence alongside lively bar bites crafted by world-class chefs. Its name is derived from the English spelling of Seoul – and pronounced “owl” in tribute to its night-owl clientele – while its five-shade décor celebrates the traditional Korean colour spectrum and adds a new layer of vibrancy and excitement to the city’s choice of venues.  

Showcasing Seoul’s Tradition, Turn of the Century, and Today and Beyond

Journey back in time to the golden age of home brewing, when each family created traditional drinks such as makgeolli (rice wine), soju, and gwasilju (fermented fruit liquor). Savour the introduction of Western beer and wine, and the opening of sophisticated cafés and bars – led by Seoul’s “modern boys” – that fuelled the age of street-cart pojangmachas. Then take the evening to new heights with contemporary and future-minded innovations such as the out-of-the-box chili-infused Kimchi Highball.

Hwachae cocktails speak to the resonance of the Traditional (Hanyang era) by turning the classic fruit punch to a spirituous version, alongside sikhye – a Korean dessert drink made of fermented malt and rice – reimagined with craft soju, pumpkin cordial, refined milk, and chai tea. And in celebration of the country’s long lineage of alcoholic production, traditional local beverages on offer include rice-wine makgeolli and soju.

Turn of the Century Gyeongseong-era sophistication comes courtesy of tantalising twists on the traditional, including classic sujeonggwa cinnamon punch, enlivened with apple cider, crystallized fruits, roasted cinnamon cordial, aroma bitters, and barrel-aged soju. OUL also imbues Korea’s popular poktanju (“bomb shot”) with a modern vibe thanks to the addition of maple syrup and smoked cranberry among other edgy enhancements.

Flavoursome and fun, future-minded Today and Beyond Seoul-inspired cocktails include Kimchi Highball, which surprises with green chili soju, kimchi salt, and kimchi jus. Small-batch sodas from local producer On a Lark include three equally innovative flavours: ginger and rose, lemon and lavender, and omija (five-flavour berry).

No cutting-edge bar menu would be complete without craft beer. OUL is proud to partner with Busan’s Gorilla Brewing Company – the flagbearers of South Korea’s craft beer culture, supplied by their own “Gorilla Hop Farm.”

Prices for beverages start from KRW 12,000, and alcoholic cocktails from KRW 18,000.

S-OUL food with a twist

Perfectly complementing the bar menu is Executive Chef Jae-Young Lee’s lively Korean “s-OUL food” selection. Using only local ingredients, the Anju menu – meaning “snacks that pair with drinks” – includes mouth-watering nibbles such as kimchi bombs (Chef Lee’s version of Italian arancinis with aged kimchi) and lamb jerky and kimbukak (traditional fried seaweed and chilli powder).

Street food-inspired plates include lobster tteokbokki, bada ramyeon with seaweed and squid, and dak-twigim – Korean fried chicken with chili sauce and chipotle mayonnaise. Prices range from KRW 12,000 to KRW 46,000, offering a young fashionable crowd unprecedented access to world-class mixologists and chefs.

OUL’s homage to Korean hospitality is also reflected in its distinctive chinaware and employee uniforms – a modern interpretation of the traditional hanbok complete with fashion-forward accessories. Just like the cocktails on offer, each outfit tells a story of a thrilling city’s past, its present, and what is yet to come.

For reservations call 02-6388-5500.