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Nothing revealed the design of its smartphone phone (1) at Art Basel

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Last night, consumer tech company Nothing revealed the design of its smartphone phone (1) to a private audience during Art Basel in Switzerland.

BASEL, SWITZERLAND - JUNE 15 The Nothing phone (1) at Art Basel 2022 on June 15, 2022 in Basel, Switzerland.
BASEL, SWITZERLAND – JUNE 15 The Nothing phone (1) at Art Basel 2022 on June 15, 2022 in Basel, Switzerland. (Photo by Sanjeev Velmurugan_Getty Images for Nothing)

Nothing phone (1) features a transparent back with a unique mechanical design composed of over 400 components. Inspiration was taken from artists like Massimo Vignelli who designed New York’s subway map and made a complex system look like art. Its 100% recycled aluminum frame makes it light and robust, while over 50% of the phone’s plastic components are made with bio-based or post-consumer recycled materials.

BASEL, SWITZERLAND - JUNE 15 The Nothing phone (1) at Art Basel 2022 on June 15, 2022 in Basel, Switzerland.
BASEL, SWITZERLAND – JUNE 15 The Nothing phone (1) at Art Basel 2022 on June 15, 2022 in Basel, Switzerland. (Photo by Sanjeev Velmurugan_Getty Images for Nothing)

Nothing has teamed up with the global platform for trading and consuming current culture StockX to auction the first 100 serialized units of phone (1) via DropX, a direct-to-consumer product release method designed for brands and creatives to release new and exclusive products to StockX’s global audience. An opportunity for people to own a piece of Nothing’s history, the 48-hour auction will be live from 21 June 2022 from 14:00 BST to 23 June at 13:59 BST.

BASEL, SWITZERLAND - JUNE 15 The Nothing phone (1) at Art Basel 2022 on June 15, 2022 in Basel, Switzerland.
BASEL, SWITZERLAND – JUNE 15 The Nothing phone (1) at Art Basel 2022 on June 15, 2022 in Basel, Switzerland. (Photo by Sanjeev Velmurugan_Getty Images for Nothing)

In 2021, the two companies teamed up to auction the first 100 units of Nothing’s debut device ear (1), where the first engraved unit sold for over 10x the retail price. Since then, over half a million ear (1) units have been sold on nothing. tech and retail partners like KITH, Net-a-Porter, HBX, and Selfridges.

Akis Evangelidis Co-founder and Head of Marketing at the Nothing
Akis Evangelidis Co-founder and Head of Marketing at the Nothing (Photo by Sanjeev Velmurugan_Getty Images for Nothing)

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Julie Nguyen
Julie Nguyen
Julie, the founder of SNAP TASTE, is passionately devoted to discovering the latest trends across hotels, restaurants, lifestyle, fashion, and entertainment. Having served as a judge for the 2024 CES Innovation Awards, she provided invaluable insights into pioneering advancements within the tech industry. Her unwavering commitment lies in keeping readers abreast of cutting-edge innovations and trends in both technology and style. Additionally, she has extensively covered renowned events like the 2022 World Cup in Qatar, the Dubai 2020 Expo, CES, D23 Expo, 2023 Milano Monza Motor Show, and various others, bolstering her expertise and unwavering commitment to delivering comprehensive coverage.
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