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Meta Verified: The new blue checkmark for Facebook and Instagram users

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Meta, the parent company of Facebook, has recently launched Meta Verified, a new service that offers users various benefits, including account protection and direct support. To subscribe, users must provide a government-issued ID that matches their Instagram or Facebook profile name and photo to verify their identity. Once verified, users cannot change their profile name, photo, username, or date of birth without going through the Meta Verified subscription and verification application process again. Moreover, users must subscribe to Meta Verified separately for both Instagram and Facebook.

Meta Verified is currently available only in the United States, Australia, and New Zealand and is intended for users who are at least 18 years old. The subscription service is not yet available in all regions or for businesses. To sign up for Meta Verified, users should go to ‘Settings’ on their Instagram or Facebook account, click on ‘Accounts Center,’ and select ‘Meta Verified’ if it’s available for their account. Users must choose their preferred payment method for the monthly subscription fee and complete the verification process by providing a government-issued photo ID. The subscription fee is $14.99 USD/month for iOS/Android and $11.99 USD/month on the web (for Facebook only).

Users can join the waitlist to sign up for the subscription service online starting today. Apart from the monthly fee, users must be at least 18 years old and complete the verification process by providing a government-issued photo ID to confirm their identity. Two-factor authentication is also required, and subscribers cannot change their profile name, photo, username, or date of birth without going through the verification process again.

Previously, blue checkmarks were only available to public figures such as politicians, actors, musicians, athletes, and journalists. However, Meta has now introduced the subscription-based Meta Verified service, which offers similar verification benefits to all users.

While Meta has not charged customers for most of its services since its establishment, it seems that this is changing. It’s worth noting that Meta and Twitter aren’t the only companies that have introduced subscription services, as Snap launched its subscription service last year, which has already attracted 2.5 million paid customers.


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Julie Nguyen
Julie Nguyen
Julie, the visionary founder of SNAP TASTE, is passionately dedicated to uncovering the latest trends across hotels, restaurants, lifestyle, and entertainment. Her expertise shines in delivering fresh insights that resonate with readers seeking innovation and sophistication. Julie’s discerning eye and industry knowledge have been recognized through her role as a judge for the 2024 and 2025 CES Innovation Awards, where she evaluated groundbreaking advancements in technology. This prestigious role underscores her commitment to exploring and sharing cutting-edge developments that shape our world. Her passion for storytelling extends beyond technology. Julie has provided in-depth coverage of landmark global events such as the 2022 FIFA World Cup in Qatar, the Dubai 2020 Expo, CES, the D23 Expo, and the 2023 Milano Monza Motor Show. These experiences highlight her ability to capture the essence of world-class events, offering readers a front-row seat to pivotal moments. In addition, Julie has made a mark in film criticism, crafting memorable and compelling reviews for Nat Geo’s documentaries. Her ability to analyze and convey the heart of cinematic storytelling adds a new dimension to her versatile portfolio. Julie's dedication to delivering meaningful narratives ensures her audience stays informed, entertained, and inspired.
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