Title Sponsor: Design District — The West Hollywood Design District (WHDD) Business Improvement District works to promote the district as a premier destination for art, fashion, design, restaurants and specialty retail. The WHDD Board of Directors and its marketing team represent the best interests of over 300 district businesses by creating events and initiatives aimed to build community between members, consumers and the City of West Hollywood. For more information, visit westhollywooddesigndistrict.com
West Hollywood, CA – Long known as a celebrity haven where fashion, art, and architecture effortlessly blends with dining and nightlife, West Hollywood’s Design District is adding another international marquee name to its roster with the widely acclaimed Gelato Festival.
Set at the plaza of the Pacific Design Center on September 28 and 29, this will be the final American round of culinary competitions in 2019 where the “coolest” chefs gather to impress both a professional tasting panel as well as thousands of fans who will vote for their favorite expression of Italy’s most famous frozen dessert.
The Gelato Festival will run from 11am until 7pm, with live entertainment and art complimented by an exhibition tent featuring some of LA’s finest restaurants to pair alongside the official competing flavors which include Mexican Chocolate with sweet mole and cacahuate, Strawberry Herbal Sorbet, Pineapple Butter Gelato, and Mangonada with chamoy sauce and tajin spices among many others. Tickets are available at gelatofestival.com with a portion of the proceeds to benefit Charity Partner Project Angel Food, a Los Angeles based charity that cooks and delivers over 600,000 nutritious meals each year, free of charge, to the homes of men, women, and children affected by life-threatening illnesses. Celebrating its 30th year in 2019, Project Angel Food has served over 12 million meals to more than 20,000 people.
The Gelato Festival is considered the most prestigious event in the world dedicated to gelato – all’italiana. Organized in collaboration with Carpigiani and Sigep – Italian Exhibition Group, the Gelato Festival spreads knowledge and enjoyment of real Italian artisanal gelato through a contest in which gelato artisans and chefs compete with original gelato flavorsto win thegold medal by Florentine goldsmith Paolo Penko.Founder & President of Gelato Festival Gabriele Poli says, “As a native Florentine, I grew up with a passion for gelato, and as an adult, I became obsessed with the idea of sharing my love for this frozen dessert with the whole world”. “Gelato Festival has brought gelato to so many people, and it fills me with an immense joy to finally bring it to the people of West Hollywood.”
A wristband entitles guests to all you can eat competing gelato flavors while participating in all the Gelato Festival activities and the vote to decide The Best Gelato in West Hollywood. The winner will continue the journey towards the Gelato Festival World Masters in Italy, the ultimate stage in competitive gelato. Air Italy travels with Gelato Festival as the Global Partner.
ABOUT ITALIAN GELATO
In amazing, culturally rich cities like Florence and Rome, there is one treat sold on almost every corner — authentic Italian gelato. Some say gelato’s heritage dates all the way back to 1559, in the Italian Renaissance, when the Medici family commissioned famous artist and architect Bernardo Buontalenti to prepare an opulent feast for the visiting king of Spain. According to the story, Buontalenti created a new frozen dessert for the special occasion, made from a few simple ingredients such as milk, eggs and honey. And thus the first gelato was created, and Buontalenti is now heralded as the inventor of this creamy Italian dessert. To discover more about the history of gelato visit Gelato Festival Flagship Store in West Hollywood or travel to the Gelato Museum (gelatomuseum.com) in Italy, Bologna. Americans often wonder what the difference is between ice cream and gelato. Gelato’s lighter texture comes from using more milk than cream, which also means less fat and fewer calories. It is stored at warmer temperatures, increasing the richness of the flavors and ensuring a smooth texture – also because gelato contains less air.