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Celebrity Cruises Unlocks A World Of Wonders In New Campaign

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Celebrity Cruises offers a first-look at their new brand campaign from new agency Lucky Generals. Aptly titled “Wonder Awaits,” the first ad will premiere across key markets at the 71st Emmy Awards on Sunday, September 22, 2019.

The television spot – produced by Iconoclast and set to the iconic Jefferson Airplane song “White Rabbit” – follows a female protagonist on a voyage of discovery through a dream-like wonderland of world-class cuisine, cocktails, Eden-istic experiences and alluring accommodations, all on the brand’s newest ship,

Celebrity Edge.

“’Wonder Awaits’ is about bringing the experience of cruising with Celebrity to life in a dramatic, beautiful way,” said Peter Giorgi, Chief Marketing Officer, Celebrity Cruises. “We wanted to show how unexpected moments, impeccable service and stunning design create a trip that is truly wonderful, and provides our guests with a break from reality, even just for an instant.”

James Fox, Managing Partner of Lucky Generals in New York added: “We want viewers to see Celebrity the way we see Celebrity: As a modern and progressive brand with an incredible and unique product. We hope to convey the same feelings of wonder and intrigue you get from being on a Celebrity cruise, in a fresh way.”

“Wonder Awaits” is the first campaign in conjunction with Lucky Generals who won the bid for Celebrity in fall 2018. The campaign comes hot off the successful launch of Celebrity Edge – which was recently named one of TIME Magazine’s 2019 World’s Greatest Places – and was crafted with the intent of putting the award-winning brand’s world-class product at the forefront to highlight Celebrity’s distinction.

In addition to the flagship 60-second spot that premieres on Sunday, the work will span several creative mediums over the coming months, including additional 30- and 15-second spots, high-profile luxury and lifestyle print placements, billboards, digital media buys and more.

Celebrity Edge, which debuted in late 2018, was brought to life by a collective of visionary architects and designers and featuring stunning industry first innovations – such as the innovative Edge Stateroom with Infinite Veranda and the Magic Carpet, the world’s first cantilevered platform that travels up to 16 decks alongside the ship. Celebrity Edge has already made an impact in the cruising industry thanks to its commitment to design, technological innovation and an array of extraordinary guest experiences. Celebrity Edge is currently visiting the stunning vistas of the Mediterranean with a range of seven- to 11-night sailings from iconic cities like Barcelona and Rome, and will be returning to the Caribbean in November. Building on Celebrity Edge‘s incredible momentum, she’ll be joined by Celebrity Apex in 2020, and two additional sister ships in 2021 and 2022.

Spanning three decks at the heart of the ship, The Grand Plaza acts as the epicenter of Celebrity Edge, which radiates an energy that lures guests throughout the day, as it transforms both physically and atmospherically. Guests are drawn to the space by The Chandelier, a striking lighting feature – and art installation – that rises over the Martini Bar to the ceiling three decks above. Composed of five levels of 765 blades illuminated by dynamic LED strips that change color from day to night, The Chandelier weighs in at seven tons. Here, guests will be transported to the lively piazzas of Italy, of which this sprawling 5,167 sq. ft. space was also inspired. The Grand Plaza is home to many of the incredible new specialty restaurants – including Raw on 5, Fine Cut Steakhouse, Le Grand Bistro, Café al Bacio and Grand Plaza Café. At its center, on Deck 3, guests will find the Martini Bar, one of the most popular venues across Celebrity’s fleet. Adorning the edges of The Grand Plaza are intricately hand-stitched mesh screens, combining more than 13,500 pieces of metal, leather, and fabric.

Celebrity Cruises’ ever-popular Martini Bar –always an attention-getter on any of the brand’s ships – is now the focal point of The Grand Plaza on Celebrity Edge. The Chandelier, a breathtaking chandelier-meets-art installation, immediately draws one’s eye from anywhere in the space. Below its atmospheric glow, the bar curves gracefully around to invite conversation and interaction with Celebrity’s talented flair bartenders who’ll impress guests with their gravity-defying skills. Guests can choose from a wide variety of tantalizing libations, including the brand’s Bella Cera, which blends Chameleon cachaça, Bombay Sapphire gin, lime juice, Angostura bitters, and ginger beer; or try the Marmalade Smash, which fuses Bulleit bourbon, lemon juice, simple syrup, orange marmalade, and fresh ginger.

Eden Restaurant is the perfect blend of world-class cuisine and performance art. It’s not just a restaurant, it’s something one has to experience. It’s immersive, sensory, visual, fun and delicious.

Revolutionary in its vision, the Pool Deck is encompassed by an outward-facing, untraditionally asymmetrical terraced deck nearly 22-feet high that makes the ocean views and landscapes the focal point while lounging poolside.

Rooftop Garden, tended to daily by a resident horticulturist, is the perfect place for guests to enjoy interactive games and activities throughout the day, or enjoy the not-to-be-missed evening entertainment.

The ultimate in outdoor eateries, enjoy lunch or dine under the stars at the Rooftop Garden Grill, nestled perfectly in its own delicious corner of the Rooftop Garden.

Positioned high above the bridge, the Iconic Suite offers panoramic views from front to back. And with over 2,500 square feet of indoor and outdoor opulence, Iconic Suites are also the most luxurious and largest in the Celebrity Cruises fleet.

Featuring a master bedroom, bathroom, and dressing room, living/dining area, guest bedroom and bathroom, terrace, and private hot tub, the Penthouse Suite on Celebrity Edge even has an attentive butler on hand to ensure guests never have to lift a finger during their vacation.

The six, two-story Edge Villas are the first of their kind in the Celebrity Cruises fleet. Each offers a spacious 950 sq. ft. of split-level splendor, plus one bedroom and two bathrooms. In these private oceanfront villas, indoor and outdoor living is seamlessly blended, with two stories of windows that look out over the terrace and plunge pool to the incredible views beyond.

The adults-only Solarium on Celebrity Edge features a three-dimensional art wall that represents the beautiful colors and movement of the ocean, creating the perfect complement to the serene atmosphere where guests rest, relax and restore.

The highlight of Celebrity Edge’s outward-facing vision, Magic Carpet is the world’s first cantilevered, floating platform that reaches heights of 13 stories above sea level.

Whether guests want to clear their mind, fine-tune their body, reinvigorate their spirit, or all of the above, The Spa on Celebrity Edge is a 13,907-square-foot escape featuring more than 120 unique treatments

Treatment Room

Step into the Rainfall Water Therapy Room pre- or post-treatment, where the element of water takes center stage in this 256-square- foot space. Simulated rain showers—ranging from warm to cool, from light drops to a waterfall—massage the body, invigorate the soul, and wash away any worries.

AquaClass guests will enjoy this exclusive restaurant featuring clean, crisp flavors and inventive cuisine complemented by an extensive list of sustainable, biodynamic wines.

Dining on Celebrity Edge is an exclusive affair for Suite Class guests with access to a private restaurant, Luminae at The Retreat, designed by Kelly Hoppen, MBE.

Dinner has never been so entertaining as Celebrity Cruises brings guests’ tabletop to life with Le Petit ChefTM and Friends at Le Grand Bistro. In this new experience, unique and exclusive to Celebrity Edge, Four animated chefs stroll across the table, creating the courses guests will experience and competing for their acclaim.

On Celebrity Edge, the brand has taken its popular Camp at Sea program to the next level with more than 500 interactive experiences – part of four fun-filled categories of interested, including, Art, Recreation, Culinary and S.T.E.M. – for younger travelers of all ages.

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