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Hermès x Apple AirTag and iPhone 12 case collection

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In collaboration with Apple, Hermès has created Apple AirTag Hermès, four smart objects designed to locate your everyday essentials thanks to the Apple Find My app. The collection includes: key ring, bag charm, luggage tag, and address tag.

Hermès has designed an elegant and functional leather case with MagSafe to protect the iPhone 12 and 12 Pro. Sheathed in Barénia calfskin, a full-grain leather characterized by its silky touch, it features an untied ‘Bolduc’, the iconic ribbon around Hermès boxes. 

Hermes iPhone 12 case
Hermes iPhone 12 case

Apple AirTag Hermes bag charm in Indigo Blue Swift calfskin.  Exclusive AirTag Hermes etched with the iconic Clou de Selle signature.  Height: 9.4″ | Width: 2″

Apple AirTag Hermes bag charm in Fawn Barenia calfskin and Orange Swift calfskin.

Apple AirTag Hermes key ring in Fawn Barenia calfskin, Indigo Blue Swift calfskin, and Orange Swift calfskin.  Exclusive AirTag Hermes etched with the iconic Clou de Selle signature.  Height: 5.1″ | Width: 2″

Apple AirTag Hermes luggage tag in Fawn Barenia calfskin.  Exclusive AirTag Hermes etched with the iconic Clou de Selle signature.  Height: 5.5″ | Width: 2”

Apple AirTag Hermes luggage tag in Fawn Barenia calfskin
Apple AirTag Hermes luggage tag in Fawn Barenia calfskin

Apple AirTag Hermes travel tag in Fawn Barenia calfskin.  Exclusive AirTag Hermes etched with the iconic Clou de Selle signature.  Height: 8.1″ | Width: 2.6″

Apple AirTag Hermès will be available for sale from April 30, 2021. The iPhone case will be available for sale from April 28, 2021. All products will be available for sale on the dates announced in a selection of Hermès stores in Germany, Australia, Canada, China, Korea, the United Arab Emirates, Spain, the United States, France, Italy, Japan, Mexico, the United Kingdom, Singapore, Switzerland, Taiwan and Thailand. AirTag requires iPhone or iPod touch running iOS 14.5 or later, or iPad running iPadOS 14.5 or later.


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Julie Nguyen
Julie Nguyen
Julie, the visionary founder of SNAP TASTE, is passionately dedicated to uncovering the latest trends across hotels, restaurants, lifestyle, and entertainment. Julie is also an accomplished Marketing Director specializing in brand strategy and a valued member of the Harvard Business Review Advisory Council. Julie’s discerning eye and industry knowledge have been recognized through her role as a judge for the 2024 and 2025 CES Innovation Awards, where she evaluated groundbreaking advancements in technology. This prestigious role underscores her commitment to exploring and sharing cutting-edge developments that shape our world. Her passion for storytelling extends beyond technology. Julie has provided in-depth coverage of landmark global events such as the 2022 FIFA World Cup in Qatar, the Dubai 2020 Expo, CES, the D23 Expo, and the 2023 Milano Monza Motor Show. These experiences highlight her ability to capture the essence of world-class events, offering readers a front-row seat to pivotal moments. In addition, Julie has made a mark in film criticism, crafting memorable and compelling reviews for Nat Geo’s documentaries. Her ability to analyze and convey the heart of cinematic storytelling adds a new dimension to her versatile portfolio. Julie's dedication to delivering meaningful narratives ensures her audience stays informed, entertained, and inspired.
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