GUESS is collaborating with FriendsWithYou on an expansive collection of colorful silhouettes and fabrications. For the campaign, GUESS has teamed up with global music superstar, J Balvin. FriendsWithYou is the fine art collective of Samuel Borkson and Arturo Sandoval III, in partnership since 2002 with the sole purpose of spreading the positive message of Magic, Luck, and Friendship.
The capsule features an assortment of statement pieces for men and women, crafted with embellishments including embroidery and logos in vibrant colors. Cloud graphics are splashed throughout the collection and are a nod to light and serenity.
The women’s assortment features a selection of tees, a polo shirt and short sets with a textured terry cloth and cloud print as well as cropped hooded sweatshirts, puffer jackets with cloud hoods, tracksuits and a matching denim set. The color palette consists of rainbow colors in the form of red, orange, yellow, green and blue. The men’s collection mirrors the women’s bright color palette and features shirts, logo tees, hoodies and a matching denim set. Accessories including watches and backpacks are also part of the collection. The brand will also offer this limited-edition capsule collection to kids. The capsule will be available beginning April 15th, 2021.
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