Ferragamo’s Spring/Summer 2024 collection was unveiled on Saturday, September 23, 2023, in Milan, Italy. Maximilian Davis focused on the dress code of Italians, who enjoyed fashion and lifestyle at their own pace, and the dress code of the Caribbean, which embraced a relaxed mood. While finding similarities between the two, he also featured Arte Povera, an art movement that emerged in Italy in the 1960s and 1970s. The collection aimed to develop a comfortable and relaxing collection, drawing inspiration from the contrasts of this art movement that combined everyday natural materials and man-made objects and elevated them to art.
The collection featured cool materials typical of spring and summer, such as linen and cotton, which were seen here and there. The flowing silhouette of the cape was lined with glossy satin for an elegant accent. The dresses were made from soft materials that fluttered as the models walked, and they were paired with hard leather to accentuate their light appearance.
Attention was also given to the bright and fresh colors inserted into the basic colors. The combination of pink and red dresses with organic lines gave them an active impression. The looks, which featured bright green in monochrome colors, created a light rhythm in the collection.
The shoes also conveyed a relaxing impression, with sandals adorned with T-straps decorated with beads and stones, as well as sandals with delicate straps on the upper. Ferragamo’s new iconic bag, the “Hug,” was now available in a canvas and leather version perfect for the season’s mood, along with a new iridescent pouch style.
RUNWAY
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Julie, the founder of SNAP TASTE, is passionately devoted to discovering the latest trends across hotels, restaurants, lifestyle, fashion, and entertainment. Having served as a judge for the 2024 CES Innovation Awards, she provided invaluable insights into pioneering advancements within the tech industry. Her unwavering commitment lies in keeping readers abreast of cutting-edge innovations and trends in both technology and style.
Additionally, she has extensively covered renowned events like the 2022 World Cup in Qatar, the Dubai 2020 Expo, CES, D23 Expo, 2023 Milano Monza Motor Show, and various others, bolstering her expertise and unwavering commitment to delivering comprehensive coverage.
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