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BMW Motorrad Days and Pure&Crafted Festival attract fans from all over the world

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The 20th edition of the BMW Motorrad Days on the 2nd and 3rd of July 2022 was a resounding success. The world’s largest BMW Motorrad meet-up was immediately preceded by the Pure&Crafted Festival (July 1). During the whole weekend, around 17,000 visitors from all over the world were attracted, creating a unique atmosphere.

BMW Motorrad weekend in Berlin: Pure&Crafted Festival (July 1, 2022) and BMW Motorrad Days (July 2&3, 2022)

Fans both with and without motorbikes came not only from Germany and neighboring countries but from over 40 nations in total. While visitors from Italy and the United Kingdom were well represented as is traditionally the case, the first-ever BMW Motorrad Days to be held in Berlin also attracted several guests from the Berlin-Brandenburg Region, Poland, Argentina, and a few fans even from South Korea, Columbia, and South Africa among others.

BMW Motorrad weekend in Berlin: Pure&Crafted Festival (July 1, 2022) and BMW Motorrad Days (July 2&3, 2022)

The Pure&Crafted Festival kicked off a great motorbike weekend on Friday (July 1). Initiated by BMW Motorrad, the festival took place for the second time in the Sommergarten at Messe Berlin, delivering the usual mix of hand-crafted music, motorbike culture, and a new-heritage lifestyle.

Several street bike stunt shows along with trial and FMX shows were integral features, as were the wall-of-death riders at the original Motodrom – the world’s longest-standing wall-of-death show. Customizing fans were well catered for with converted motorbikes in the Wheels Area, while motor racing enthusiasts were thrilled to see the BMW Motorrad WorldSBK riders as well as members of the BMW Motorrad World Endurance Team.

BMW Motorrad weekend in Berlin: Pure&Crafted Festival (July 1, 2022) and BMW Motorrad Days (July 2&3, 2022)

In addition, the entire product range was available for tours of the charming surroundings of Berlin and Brandenburg. First-time attempts at motorcycling without a license were likewise on offer, as were Enduro taster training sessions. Meanwhile, tours of the BMW Motorrad production plant was a unique highlight for many visitors: it was the first time BMW Motorrad Days guests were able to gain an insight into international motorbike production. In addition to the entire BMW Motorrad product portfolio, there were stands run by over 100 exhibitors at the extensive trade fair and exhibition area. The Kids Area had lots to offer youngsters: numerous exciting games and a specially set up Kids Bike Course ensured enthusiasm among the motorcyclists of tomorrow.


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Julie Nguyen
Julie Nguyen
Julie, the visionary founder of SNAP TASTE, is passionately dedicated to uncovering the latest trends across hotels, restaurants, lifestyle, and entertainment. Julie is also an accomplished Marketing Director specializing in brand strategy and a valued member of the Harvard Business Review Advisory Council. Julie’s discerning eye and industry knowledge have been recognized through her role as a judge for the 2024 and 2025 CES Innovation Awards, where she evaluated groundbreaking advancements in technology. This prestigious role underscores her commitment to exploring and sharing cutting-edge developments that shape our world. Her passion for storytelling extends beyond technology. Julie has provided in-depth coverage of landmark global events such as the 2022 FIFA World Cup in Qatar, the Dubai 2020 Expo, CES, the D23 Expo, and the 2023 Milano Monza Motor Show. These experiences highlight her ability to capture the essence of world-class events, offering readers a front-row seat to pivotal moments. In addition, Julie has made a mark in film criticism, crafting memorable and compelling reviews for Nat Geo’s documentaries. Her ability to analyze and convey the heart of cinematic storytelling adds a new dimension to her versatile portfolio. Julie's dedication to delivering meaningful narratives ensures her audience stays informed, entertained, and inspired.
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