Amazon’s annual Prime Day event is back this July 12-13

Save the date: Prime Day returns July 12-13. Here’s everything you need to know about the two-day event, including early deals.

What time does Prime Day start?

Prime Day kicks off on July 12 at midnight PDT (3 a.m. EDT) and runs through July 13.

What countries are participating in Prime Day?

Prime Day deals are available to Prime members in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the UK, the U.S., and for the first time ever in Poland and Sweden. Later this summer, Prime Day deals events will be held in India, Saudi Arabia, and the United Arab Emirates, as well as in Egypt for the first time.

What brands can you expect to find among this year’s Prime Day deals?

The two-day savings event includes must-have brands such as Beats, Casper, ELEMIS, Levi’s, iRobot, and SharkNinja; fashion styles from Amazon Essentials and Simple Joys by Carter’s; and Amazon’s lowest prices ever on select products from Sony, Bose, and GE.

Are there early deals available before Prime Day?

Customers don’t have to wait to save this Prime Day. Early deals and new, member-only offerings start June 21. Here’s a preview of some of those deals:

• Subscribe to Wondery+: Prime members who haven’t yet tried Wondery+ can get three months free of the ultimate immersive podcast listening experience with ad-free listening, early access to new shows, and exclusive content from all their favorite Wondery originals, including Dr. Death, SmartLess, and How I Built This. Offer available from June 20 to July 13.
• Save on IMDbPro: As part of the 20^th anniversary of IMDbPro, the essential resource for entertainment industry professionals, Prime members receive a 30-day free trial and save 60% on an IMDbPro annual membership, making it just $95—the lowest price of the year—for a full year of access. This deal will be available from June 20 to July 13.
• Score big on Amazon Devices: Get deals starting June 21 and save up to 55% on select Amazon devices, including Echo Show 5 (2nd Gen) and Echo Show 5 (2nd Gen) Kids, Kindle Paperwhite, Amazon Glow with Tangram Bits, Halo Band, Luna Controller, Fire 7 Tablet (2019 release), Echo Dot (4th Gen) with a Free Smart Bulb, Ring Alarm Security Kit 8-Piece (2nd Gen), Blink Video Doorbell, eero mesh WiFi routers, and more.
• Save on Fire TV smart TVs: Starting at just $89.99, save early with Fire TV smart TVs from brands including Toshiba, Insignia, Pioneer, and Amazon.
  • Insignia 24-inch HD Smart Fire TV: $89.99 (47% off)
  • Insignia 32-inch HD Smart Fire TV: $99.99 (44% off)
  • Amazon Fire TV 55-inch Omni Series 4K UHD smart TV, hands-free with Alexa: $299.99 (46% off)
  • Amazon Fire TV 43-inch 4-Series 4K UHD smart TV: $199.99 (46% off)
  • Amazon Fire TV 50-inch 4-Series 4K UHD smart TV: $259.99 (45% off)
  • Amazon Fire TV 55-inch 4-Series 4K UHD smart TV: $284.99 (45% off)
  • Toshiba 75-inch M550-Series 4K UHD Smart Fire TV: $699.99 (50% off)
  • Pioneer 43-inch 4K UHD Smart TV: $199.99 (37% off)
• Shop on Amazon Live: Starting June 21, customers will have an opportunity to shop early Prime Day deals alongside their favorite celebrities and influencers including Porsha Williams, Joe and Frank Mele, and Lala Kent. On June 28 at 1 p.m. EDT, Hilary Duff will join some of her favorite small business owners who will showcase their products and share inspiring stories behind their brands. Watch on Amazon Live or download the Amazon Live Shopping app on Fire TV.
• Try Amazon Music Unlimited: For a limited time,Prime members who haven’t yet tried Amazon Music Unlimited can get four months free, unlimited access to more than 90 million songs ad-free, in high quality streaming audio and millions of podcast episodes. In addition, with the purchase of select Amazon Echo devices, Prime members new to Amazon Music Unlimited can get six months of the premium subscription service free.
• Get free Prime games: Starting June 21 through July 13, claim more than 25 indie games instantly, including PC games from Curve Games, HandyGames, SNK, and more. Visit the Prime Gaming blog for more details and a full list of available games.
• Get three months of Audible Premium Plus free: Starting June 21 through July 31, Prime members can get the first three months free of an Audible Premium Plus membership. Membership includes an unbeatable selection of new releases and bestsellers, plus unlimited listening to thousands of included Audible Originals, audiobooks, and podcasts.
• Buy now, pay over time with Affirm: From June 28 through July 11, Prime members can get 0% APR on three equal monthly payments when they spend $50 or more on eligible products on Amazon upon credit approval by Affirm. For example, a $300 purchase might cost $100/month over three months at 0% APR. Visit Affirm on Amazon to learn more.
• Save with new Amazon Fresh Stores Prime benefit: Starting June 29, Prime members will save 20% on select everyday essentials at Amazon Fresh stores across the U.S. Members can enjoy this new benefit year-round by scanning their Amazon app at the register or paying with a credit card registered to their Prime account.
• Earn rewards with the Amazon Prime Rewards Visa Card: From July 1 through July 29, Prime members get a $200 Amazon Gift Card instantly upon approval for the Amazon Prime Rewards Visa Card. Cardmembers with an eligible Prime membership can earn 6% back at Amazon and Whole Foods Market purchases on Prime Day and 5% back year-round, plus 2% back at restaurants, gas stations, and drugstores, and 1% back everywhere Visa is accepted.

How can I prepare for Prime Day?

This year, Amazon makes preparing for Prime Day easier and more rewarding than ever. Members can earn credit to put toward their Prime Day purchases, receive custom product recommendations, and set up deal notifications and reminders to get ready. We’re also offering an exclusive gaming experience just for Prime members to celebrate before Prime Day. Join Prime or start a free trial at Amazon Prime Day to participate.

• Create deal alerts for personalized recommendations: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. All they have to do is visit the Prime Day event page on the Amazon app between now until Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.
• Earn a $10 Credit Through Prime Stampcard: From June 16 through Prime Day, members are invited to explore the perks of membership to receive a $10 credit toward their Prime Day order or future Amazon purchase. To participate, members collect a stamp for completing each of four Prime activities: stream Prime Video, listen to Prime Music, borrow a Prime Reading or Kindle Unlimited book or add one to their library, and make a Prime-shipping eligible purchase. 
• Get deal notifications from Alexa: Prime members never have to worry about missing a deal thanks to Alexa. Members can add products to their Wish List, Cart, or Save for Later, and then ask Alexa to notify them about the deal when it’s live or even order it on their behalf.
• Set a reminder: Prime members can tell their Alexa devices, “Remind me when Prime Day starts,” to be alerted when the two-day deals event begins.
• Tune in to Ultimate Crown: On July 9 starting at 7 p.m. EDT, Prime members can tune in globally to the gaming event of the summer—Ultimate Crown—on the Twitch TV Crown channel and Prime Video. An all-star lineup of gamers and streamers will battle live from Las Vegas at the HyperX Arena. Prime members will have a chance to attend in person or participate in live chats for a chance to win exclusive giveaways and gifted subs.

How can I support small businesses during Prime Day?

This year we’ve made it easier than ever to support small businesses.

• Win big by supporting small: From June 21 through July 11, for every $1 spent on eligible small business products, customers will receive a chance to win epic prizes. In the U.S., prizes include a pre-game experience and tickets to Super Bowl LVII, VIP passes to music experiences in Los Angeles and Las Vegas, tickets to a special New York City screening and cast meet-and-greet for Prime Video’s upcoming series The Lord of the Rings: The Rings of Power, and a VIP trip to Amazon’s first-ever clothing store, Amazon Style, near Los Angeles. Plus, hundreds of thousands of sweepstakes entrants globally will have a chance to win Amazon gift cards. No purchase necessary. Void where prohibited. Must be 18 and older to enter.
• Look for the Small Business Badge: Prime members can discover and shop products from small business brands in Amazon’s store with the new Small Business Badge. This new badge makes it easier for members to identify products from small business brands and artisans.

Are there discounted Prime memberships?

Amazon offers two discounted memberships to ensure people in all stages of life can experience Prime’s unparalleled value, including world-class customer service, exclusive savings, expansive selection, convenience, and quality digital entertainment.

• Discounted Prime for government assistance: Recipients of qualifying government assistance programs, including EBT and Medicaid, can enjoy all of Prime’s benefits for just $6.99 per month—half the regular cost of a Prime membership. Amazon’s discounted Prime membership also provides additional savings options, such as exclusive deals, coupons, and the ability to subscribe and save on everyday essentials like diapers. 
• Prime Student: Designed specifically for higher education students, Prime Student offers all the benefits of Prime for a discounted rate of just $7.49 per month or $69 per year. Prime Student members also enjoy exclusive perks for college life, like a free monthly Grubhub+ Student membership with unlimited delivery, six months free of LinkedIn Premium, and up to 10% off flights and hotels through StudentUniverse. College students who haven’t yet tried Prime Student can sign up for a six-month trial.