2024 Turin Auto Show Revvs Up: A Citywide Celebration of Innovation and Motorsport

The Turin Auto Show is officially underway, bringing the latest innovations from 43 automakers, stunning prototypes from top coachbuilders, and the stars of motorsport to the heart of the city. From Piazza Carlo Felice to Piazza Castello, and along Via Roma, Piazza San Carlo, and Piazzetta Reale, the event has turned Turin’s center into a celebration of automotive excellence.
Kicking things off with a dynamic opening in Piazza San Carlo, the evolution of mobility was showcased in front of key figures, including Senator Matteo Salvini, Deputy Prime Minister and Minister of Infrastructure and Transport, and other prominent officials like Andrea Tronzano, Piergiorgio Re, Chiara Foglietta, and Dario Gallina.

A Journey Through 200 Years of Mobility

The parade celebrating 200 years of mobility, narrated by journalist Savina Confaloni, began with a nod to the past—horse-drawn carriages from the 1800s made their way from Piazza San Carlo to Piazza Castello via Via Roma. The Pack Phaeton, Landau, and Omnibus carriages brought history to life, with Turin’s beloved mascots Gianduja and Giacometta adding extra charm for the enthusiastic crowd.

The show continued with a glimpse of the first motorized vehicles: the 1879 Trinci & Figlio steam carriage, followed by the iconic 1902 Fiat 12hp “Tonneau” from the MAUTO collection, with Benedetto Camerana, President of MAUTO, and Davide Lorenzon, curator of the Automobile Museum, onboard.

From horse-drawn carriages to early engines, the parade highlighted the creativity and design innovation of the automotive world. Prototypes from the industry’s leading coachbuilders were honored by officials before they took to the streets in front of the crowd. A special moment was dedicated to the memory of the late Paolo Pininfarina before the festivities continued.

From electric hypercars to sustainable innovation, the show highlighted groundbreaking models such as the Voyah Courage, BYD Seal U DMI, Tesla Cybertruck, Peugeot e-5008, FIAT’s 600 Hybrid Abarth, and more. The lineup was a perfect blend of sleek design and eco-conscious technology, all with a nod to the future of the auto industry.

The show wasn’t just about innovation—it was also a celebration of racing passion. From Formula 1 classics to motorsport royalty, the crowd was treated to cars like the Aston Martin V12 Vantage, FIAT 131 Racing Prototype, Alfa Romeo 8C Competizione, and legendary rally cars from Lancia Delta’s glory days.

Capping off the event was MotoGP icon Loris Capirossi, who drew huge crowds as he posed for photos and signed autographs. He also received a commemorative plaque from the show before taking center stage as the guest of honor at Suzuki’s press conference.

In the stunning and atmospheric courtyard of the Royal Palace, car enthusiasts will find a remarkable display of automotive history and innovation on view until Sunday, September 15. The exhibit features a dazzling lineup, including:

• ASI Bertone Collection: Iconic models like the Lamborghini Miura, Autobianchi Runabout, NSU Trapeze, Chevrolet Corvette Ramarro, Porsche Karisma, Lancia Kayak, Alfa Romeo Bella, Bertone Birusa, Aston Martin Jet 2, Fiat Barchetta, Ferrari SF90 XX Spider, Ferrari Roma Spider, Ferrari 296 GTB Assetto Fiorano, Ferrari Purosangue, Ferrari 296 Challenge, Ferrari 488 Evo Challenge, Ferrari 308 GTB, Ferrari 512 BB, as well as the futuristic GFG Style Vision 2030 Desert Raid, Kangaroo, Bandini Dora, Sibylla, and Techrules Ren.
• Italdesign: Showcasing their Automobili Speciali Zerouno, Nissan GT-R 50, and a range of groundbreaking designs including Parcour, Quintessenza, DeLorean DMC 12, Asso di Picche models, VW W12, Ford Mustang, BMW Nazca C2, Lotus Esprit, VW UP! Azzurra Sailing Team, WheeM-i, Caterham Project V, Biga, Tuareg, and the latest from Lotus like the Emira, Eletre, and Emeya, plus McLaren’s Artura Spider, 750S, and 720S GT3X.
• Pininfarina: Featuring the exquisite Battista Hyper GT and the stylish Sergio.
• Ferrari: A stunning array from their classic Testarossa to the modern 296 GTB Assetto Fiorano, Roma Spider, Purosangue, 296 Challenge, 488 Evo Challenge, 308 GTB, and 512 BB.
• Porsche: Including the new 911, 911 ST, 718 RS Apyder, Taycan, Panamera Turbo Hybrid, and the 964 Rubino.

This diverse collection celebrates both the heritage and the future of automotive design, set against the backdrop of one of Turin’s most historic settings.

In Piazza Castello, the following vehicles are on display:

TecnoCad: ADone

Alpine: Alpine A290, Alpine A110S

Dacia: Duster, Spring

Honda: CR-V Full Hybrid, ZR-V Full Hybrid, Civic Type R

IED Pagani: Alisea

Alpine: A4810

Suzuki: Misano, Swift Hybrid, Vitara Hybrid, Jimny 1.5 Pro Mata

Mazda: CX-80, CX-60

Nissan: Qashqai Tekna e-Power, Qashqai N-Design e-Power

Polestar: Polestar 3, Polestar 4

Renault: 5 E-tech Electric, Rafale, Symbioz

Suzuki: Across Plug-in Hybrid

On Via Roma, from Piazza Carlo Felice to Piazza San Carlo, the following models are on display:

Xev: YoYo Pro

Autobank: Drivalia MG4, DR1 Electric

BYD: Seal, U, DM-i, Tang

Dongfeng: Box, Huge, Mage, Shine

DR: DR 3, DR 5, DR 6, DR6 PHEV, DR 7 PHEV

EVO: EVO 3, EVO 4, EVO 5, EVO 6, EVO Spazio, EVO 7, EVO 8, EVO Cross 4

ICH-X: K2, K3 Lusso, K3 Country

Jaecoo: Jaecoo 7

MG: MG3, Cyberster

Microlino: Microlino, Spiaggina

Omoda: Omoda 5

Sportequipe: Sportequipe 5, Sportequipe 6

Stellantis: Abarth 600e, Alfa Romeo Junior

Jeep: Avenger 100% Electric

Lancia: Ypsilon Cassina

Citroën: New E-C3

DS: 4 Saint-Exupéry

Opel: Frontera

Peugeot: e-5008

Tesla: Cybertruck, Model Y Performance, Model 3 Performance

Tiger: Tiger Six, Seven, Eight, Nine

Voyah: Courage, Free

Yangwang: U9

Piazza San Carlo is the heart of motorsport, embodying passion and adrenaline with a diverse array of static and dynamic models from Formula 1, prototypes, and rally cars, alongside the hospitality of the Turin Auto Show. On display are:

• Dumarey: Hydrogen Demo Vehicle
• Porsche: 962 Group C, 911 RSR
• Aston Martin: V12 Vantage GT3
• Fondazione Macaluso: F1 Ligier JS 11/15
• Aurelia: B20 Competizione
• Alpine Renault: A110
• Lancia: Beta Montecarlo, Delta HF V16, 037 Martini Racing A. Bettega
• Museo Nazionale dell’Automobile: F1 McLaren Honda MP4/6 Senna
• Trinci & Figlio: Steam Carriage
• Fiat: 12/16hp Tonneau
• PETRONAS Lubricants International: F1
• Maserati: Folgore
• Politecnico Torino: Formula SAE Italy – SC24
• Policumbent: TaurusX
• Sabelt: Ferrari 499P Le Mans Winner 2024
• Speed: Fiat 131 Racing Prototipo
• Alfa Romeo: 8C Competizione M
• Totem Automobili: GT Super/Electric

Piazza San Carlo features an enthusiast’s pit lane, showcasing numerous Formula 1 cars, including:

• F1 Shadow: DN1 G. Hill
• F1 Surtees: TS/19 A. Jones
• F1 Arrows: A1B R. Patrese
• F1 Ferrari: F399 M. Schumacher
• F1 Ford Arrows
• F1 Osella: P. Ghinzani
• F1 Alfa Romeo: 183T R. Patrese

Completing the car display are:

Lancia Delta: Gr.A J. Kankkunen, Gr.A M. Biasion A. Fiorio M. Alén, Gr.A G. Trelles, Gr.A M. Biasion

Ferrari: 296 Challenge A. Levy

Porsche: 992 GT3 Cup

Audi: R8 LMS EVO 2

Ford: GT Heritage Gulf Edition

Yamaha: YXZ 1000R

In Piazza Castello, on the side of Teatro Regio and the Royal Gardens, the following vehicles are on display:

• Acqua S. Bernardo: 911 3.0 RS
• AMTS Auto Moto Turin Show: Flavia Sport Zagato
• Alfa Romeo: Giulia 2.0
• Tesla: Model 3 Performance
• Ferrari: 512 TR
• Arexons: Panda Dakar
• Foppiani Shipping & Logistics: Fantic
• Cartainer: ATBneo
• Dallara: Stradale
• MAFRA: Mole Urbana Romantica, Mole Urbana GT
• Sparco: Mazda MX-5 by Sparco, Nissan s14 by Sparco
• RACI: Fiat 505 Sport, Aster
• Fondazione Marazzato: Isotta Fraschini D80, Isotta Fraschini D65, Fiat 18P, Fiat 507
• 777 Motors: 777 Hypercar

Additionally, the Motori TV stand, a media partner of the Turin Auto Show, provides further insights.

Test Drives in Piazza Castello and Piazza Carlo Felice

New models are on display and also available for test drives on the road. In Piazza Carlo Felice, visitors can test drive models from BYD, Nissan, Omoda, Tesla, and XEV. In Piazza Castello, the public can register and try out models from Lotus, Nissan, and Polestar.

Piazza Vittorio Veneto: Suzuki Test Rides and Club Passion

Until Sunday, September 15, visitors can admire the prototype GSX-8R CUP at the Suzuki area and test drive the latest models: V-STROM 800SE, GSX-8S, GSX-8R, GSX-S, and 1000GX.

Piazza Solferino: Home to Special Vehicles

The Italian Army is participating with the Centauro simulator. Meanwhile, the Guardia di Finanza, celebrating its 250th anniversary, is showcasing a Fiat 1100, Alfa Romeo 1900, and Fiat Campagnola. The Carabinieri are presenting a Lotus Evora, Ford E-Transit, Lince, and Superduty, while the Polizia di Stato is exhibiting a Tesla, Alfa Romeo Tonale, Campagnola, Moto Guzzi Falcone, Citroën Jumper, and Alfa Romeo Alfetta.

The heart of Italian automotive history beats in Piazza Solferino, with the Torino Heritage exhibition running from September 13 to 15. The display features:

Alfa Romeo:

• Giulia Junior Z Zagato
• Alfa GT Junior
• 1900 M AR51 “Matta”
• AR51 “Campagnola”

Ferrari:

• 308 GTB Pininfarina
• Dino 308 GT4 Bertone
• 456 GT

Fiat:

• 500F
• 500 Coupé Moretti
• 600
• Moretti 750 Coupé 2+2
• 850 Francis Lombardi
• 850 Berlina
• 128 Sport Coupè
• 124 Sport Spider Pininfarina
• Dino Coupè Bertone

Lancia:

• Aurelia B20 GT Competizione
• Aurelia B24
• Fulvia Sport Zagato
• Fulvia Coupè
• Flavia Sport Zagato
• Flavia Coupè Pininfarina
• Flaminia GT Coupè Cabriolet Touring
• Flaminia Coupè Pininfarina
• Beta Spider Zagato
• Beta Montecarlo

Events on Saturday, September 14: Meetings and Gatherings

Hardcore Drivers will bring a display of the most sporty and dynamic cars from the ’80s, ’90s, and 2000s to Piazza Vittorio Veneto starting at 10:30 AM. The caravan, departing from Mondojuve Shopping Village—home to the famous monthly “Midnight Meeting”—will make its way to Piazza Vittorio Veneto. Some of the cars featured at the Piazza Vittorio Veneto meeting include: Ford Escort Cosworth, Renault 5 GT Turbo Gara, Peugeot 106 Rallye, Lancia Delta Evo 2, BMW E30, Alfa Romeo 75 Evo, Fiat Coupé 20v Turbo, Volkswagen Golf GTI Mk2, Renault Clio 1.8, Fiat Uno Turbo, Honda S2000, BMW Z4, Fiat Punto GT, Audi S3 Mk1, and Suzuki Swift GTI.

The parade of prototypes, one-offs, and limited editions will take place on the city’s dynamic circuit, starting from Piazza San Carlo at 11 AM. Following this, the parade will showcase the queens of motorsport across all eras.
Starting from 3 PM, there will be a car display and meeting for enthusiasts and clubs, including Special Stages, Fiat Coupé Club, Abarth Club Torino, and Scuderie Reali.